The project Business cases for Welna Estate and you

The project

25 October 2018, The Plant (Marieke Karssen), Landgoed Welna (Frank Gorter), Hogeschool Van Hall Larenstein (Derk Jan Stobbelaar and Gilbert Leistra), the Bosgroepen (Rino Jans) and Stichting Voedselbosbouw Nederland (Wouter van Eck and Fransjan de Waard) presented four concepts with which both the ecology and the economy of traditional forestry areas can be renewed.
Present were about 200 guests from all over the Netherlands, background: estates, forest management, policy and entrepreneurs. At the end of the afternoon the business cases for Welna estate, which had been worked out in detail, were presented in a book by Fransjan de Waard and Wouter van Eck to Frank Gorter.

The four concepts have been worked out in detail for Welna estate and are also offered online in a much more general form, so that other forest managers can 'play' with the overall cost/benefit of these concepts in their specific situation.

Wouter van Eck, Foundation Food Forestry Netherlands

Anyone who has heard Wouter speak a few times, knows how he feels about leaving forest soils alone. Because only then can soil life develop and get that natural system of abundance going. But, he usually does that with the poor state of agricultural land as a background. This time, however, he went deeper into the much lesser known, but certainly just as poor, situation of the Dutch forest soil and the presence, or rather absence, of biodiversity on the Welna estate, which in this context was symbolised for the entire Veluwe.

Fransjan de Waard, Foundation Food Forestry Netherlands

Fransjan had the honour of presenting the four themes that were developed for the Welna estate. He also linked these themes to more general discussions about cultivars and varieties, plants in a row or in a more romantic setting, and of course the discussion about value retention in the long run, price and the work involved in harvesting everything.

Rino Jans, Bosgroepen Nederland

Rino announced that he only had 10 minutes and would probably disappoint people, but he managed to take them into the dry world of zoning plans and regulations at breakneck speed. In the online business case tool you will find a lot of information that will help you in your situation.

Marieke Karssen, The Plant

It is, of course, great that the Welna estate receives a beautiful final report, and a tailor-made design and business case, but it is even better if this can be scaled up to other landowners. This is why The Plant is participating in this project. If we want to accelerate this topic, and want more forest land that is too poor to be richer, to develop a healthier soil life and contain more food for animals and a healthier economy for the owners, then the economic model must also be given attention.

Marieke gave a demonstration of the online calculation tool, with which everyone can calculate a business case for his/her own situation/land.

Facebook live reports

Before the break, the sound was unfortunately very poor for the first 50 minutes. So the video starts halfway through Wouter van Eck's story

Image report

The partners in this project

The Plant
Welna country estate
Foundation for Food Forestry
The Forest Groups
Van Hall Larenstein University of Applied Sciences