The Welna estate's business plan project and you

The project 

On October 25th 2018, The Plant (Marieke Karssen), the Welna estate (Frank Gorter), Hogeschool Van Hall Larenstein (Derk Jan Stobbelaar and Gilbert Leistra), the Bosgroepen (Rino Jans) and Stichting Voedselbosbouw Nederland (Wouter van Eck and Fransjan de Waard) presented four concepts with which both the ecology and economy of traditional forestry can be renewed.

Aproximately 200 guests from all over the Netherlands we present with diverse background: estate management, forest management, policy and entrepreneurs. At the end of the afternoon the business plans for the Welna estate, which had been layed out in detail, were presented by Fransjan de Waard and Wouter van Eck to Frank Gorter in a book form.

The four concepts are adapted to the Welna estate and are offered online in a more general form, in order for  forest managers of other areas to adjust the overall cost/benefit ratios of the concepts to their specific situation.

Wouter van Eck, Food Forestry Association Netherlands

Anyone who has heard Wouter speak a few times knows how he feels about leaving forest soils alone. It is only when soil is given time and space to develop, that the soil life can build up and get its natural system of abundance going. But, Wouter van Eck usually uses the poor state of farmland as a backdrop for food forests’ benefits. This time, however, he went deeper into the much lesser known, but certainly just as poor, situation of the Dutch forest soil and the presence, or rather absence, of biodiversity on the Welna estate. In this context, the forest soil an biodiversity states were used as symbols for the entire Veluw

Below are Wouter van Eck’s presentation slides, in Dutch.


Fransjan de Waard, Stichting Voedselbosbouw Nederland

Fransjan was given the honor of presenting the four themes that were adapted to the Welna estate. He also linked these themes to some more general discussions about cultivars and varieties, plants in rows or more romantically designed, and of course the discussion about value retention over time, prices and the work necessary for harvesting.

For Fransjan de Waard’s presentation, in Dutch, see below.

Rino Jans, Bosgroepen Nederland (Sustainable Forestry Advisors Netherlands)

Rino announced that he only had 10 minutes and may disappoint people, but still managed to take them on fast ride through the worlds of zoning plans and regulations. In the online business plan tool you will find a lot of related information that will help you in your situation. 
You can see his presentation, in Dutch, below.

Marieke Karssen, The Plant

It is wonderful that the Welna estate receives a great end-report, a customized design, and business plan, butwe ideally want the results from this project to be used by and adapted to, other landowners. The Plant is participating in this project to make the results available to more parties. If we want the field of sustainable agrigulture and forestry to grow, for poor forest soils to become richer, for soil life to develop, to forests to contain more food for animals, and to have healthier economies for the owners, then  their economic models need to be addressed. Thus, the results from this project can be used to help other concerned parties to develop a healthy economic model.

Marieke Karssen gave a presentation about the online calculation tool, with which everyone can make their own business plans for their own situation, land or estate.

Facebook live reports (in Dutch)

Before the 50-minute break, the audio is very low quality. The video trully begins halfway through Wouter van Eck’s presentation.

Image report

The partners in this project

The Plant
Landgoed Welna
Stichting Voedselbosbouw
De Bosgroepen
Hogeschool Van Hall Larenstein